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Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform
Share of female and male users on major live commerce platforms in China 2020
In 2020, around ** percent of Taobao's live streaming users were female in China. In comparison, only ** percent of live streaming users on short-video platform Kuaishou were female. Livestreaming commerce was projected to be a **** trillion-yuan market in China in 2021.
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* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Forward Intelligence (Qianzhan). (September 28, 2021). Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). "Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform." Chart. September 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). (2021). Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan). "Gender Distribution of Major Live Streaming E-commerce Platform Users in China in 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2021, /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
Forward Intelligence (Qianzhan), Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/ (last visited July 26, 2026)
Gender distribution of major live streaming e-commerce platform users in China in 2020, by platform [Graph], Forward Intelligence (Qianzhan), September 28, 2021. [Online]. Available: /statistics/1186239/china-gender-distribution-of-live-streaming-users-by-platform/
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