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Share of sales linked to customers with loyalty ID among consumer businesses in the United States as of February 2021, by company type

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Source

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Release date

November 2021

Region

United States

Survey time period

February 7 to 14, 2021

Number of respondents

100 respondents

Citation formats

Share of sales linked to customers with loyalty ID in the U.S. 2021, by company type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 13, 2022
During a 2021 survey carried out among consumer businesses in the United States, it was found that digitally native brands/companies linked ** percent of their sales to customers with loyalty IDs. For brick-and-mortar businesses, such as grocery or apparel, the share stood at ** percent.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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