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Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United Kingdom in 1st quarter 2021

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Sources

Release date

May 2022

Region

United Kingdom

Survey time period

Q1 2021

Age group

18 years and older

Supplementary notes

The source does not provide information about the type of survey used or the number of respondents.

Citation formats

Data consumers share to get personalized ads in the UK 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2022
During a consumer survey conducted in the United Kingdom in the first quarter of 2021, it was found that the majority of respondents, namely **** percent, were willing to give out their gender in exchange for receiving personalized ads or offers from companies; ** percent of survey participants expressed the will to share their household income for the same purpose.
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