The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statements? If I am getting an online service for free eg. News articles, games, social media, I need to give away personal / private information in return"
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UK: personal data sharing in return for online services 2023, by age
A February 2023 survey in the United Kingdom (UK) found that about ** percent of the respondents between 16 and 24 years were willing to share personal data in return for free online services. Older respondents, meanwhile, were less likely to do so. Over ** percent of the respondents aged 55 years and older said they would strongly disagree with sharing personal information for free online services, like news articles, games, and social media.
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Nano Interactive. (April 28, 2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/
Nano Interactive. "Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/
Nano Interactive. (2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/
Nano Interactive. "Share of Users in The United Kingdom (Uk) Willing to Give Away Personal Information in Return for Online Services as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/
Nano Interactive, Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/ (last visited July 23, 2026)
Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1384956/uk-personal-data-share-in-return-online-services-by-age/
