adults who have traveled for business or leisure in the past 12 months, and must be planning to travel in the next 12 months (if/once travel restrictions are lifted)
Method of interview
Online survey
Supplementary notes
*Respondent base: 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam, and 995 from Japan.
Citation formats
Opinions on use of technology to personalize travel experiences 2020, by country
According to a July 2020 study, roughly ** percent of respondents worldwide were excited about the potential of technology to further personalize their travel experiences. The country with the highest share of respondents that believed this was Thailand with ** percent. Meanwhile, only ** percent of German respondents shared the same excitement.
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Booking.com. (October 20, 2020). Share of travelers excited about the potential of technology to further personalize their future travel experiences worldwide as of 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1227579/technology-use-personalize-travel-experiences/
Booking.com. "Share of travelers excited about the potential of technology to further personalize their future travel experiences worldwide as of 2020, by country." Chart. October 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1227579/technology-use-personalize-travel-experiences/
Booking.com. (2020). Share of travelers excited about the potential of technology to further personalize their future travel experiences worldwide as of 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1227579/technology-use-personalize-travel-experiences/
Booking.com. "Share of Travelers Excited about The Potential of Technology to Further Personalize Their Future Travel Experiences Worldwide as of 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2020, /statistics/1227579/technology-use-personalize-travel-experiences/
Booking.com, Share of travelers excited about the potential of technology to further personalize their future travel experiences worldwide as of 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1227579/technology-use-personalize-travel-experiences/ (last visited July 16, 2026)
Share of travelers excited about the potential of technology to further personalize their future travel experiences worldwide as of 2020, by country [Graph], Booking.com, October 20, 2020. [Online]. Available: /statistics/1227579/technology-use-personalize-travel-experiences/
