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Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023, by age group

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Source

Release date

April 2023

Region

United Kingdom

Survey time period

February 24 to 27, 2023

Number of respondents

2,009 respondents

Age group

16 years and older

Special properties

nationally representative

Supplementary notes

The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statement? I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."

Citation formats

UK: personal data gathering awareness change among users 2023, by age group

Published by
Christy Tila,
May 22, 2023
A February 2023 survey in the United Kingdom found that over ** percent of respondents between 16 and 24 years agreed to some extent that they had a better understanding of how advertisers might gather and use their personal information. Meanwhile, older respondents were more likely to become aware of it, with around ** percent of each age group agreeing with the statement.
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