nationally representative; respondents who use private browsing methods
Supplementary notes
The original question was phrased by the source as follows:"Why do you use these private browsing methods to protect your private / personal information online? (Tick all that apply)"
Citation formats
Main reason for using private browsing methods in United Kingdom (UK) 2023
A February 2023 survey in the United Kingdom (UK) found that almost six in ten individuals aged 16 years and older used private browsing methods to protect their personal information from scammers and cybercriminals. Another 40 percent said they wanted to stop advertisers from tracking their online activity.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nano Interactive. (April 28, 2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. "Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. (2023). Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1384224/uk-reasons-private-browsing/
Nano Interactive. "Primary Motivation for Using Private Browsing Methods in The United Kingdom (Uk) as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1384224/uk-reasons-private-browsing/
Nano Interactive, Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1384224/uk-reasons-private-browsing/ (last visited July 15, 2026)
Primary motivation for using private browsing methods in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1384224/uk-reasons-private-browsing/
