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Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022

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Sources

Release date

January 2023

Region

Worldwide

Survey time period

October to November 2022

Number of respondents

6,833 respondents

Supplementary notes

The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.

Citation formats

Global share of consumers trading personal data for rewards November 2022

Published by
Christy Tila,
Feb 27, 2023
A 2022 research revealed that ** percent of respondents worldwide were willing to trade their personal and preference information in exchange for discounts and coupons. For **** out of 10 respondents, loyalty rewards were the motivation to share their personal data. The opportunity for early or exclusive access to products and services was also a common reason for global consumers to share personal or preference data.
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