As the name suggests, dollar stores used to predominantly sell all their merchandise at the price of one dollar, typically selling inexpensive items. With a rising cost of living, most items at these discount stores cost more than a dollar today. The dollar store industry has grown rapidly throughout the United States in recent years. As of 2025, there were over 39,000
, an increase of roughly 5,000 since 2021. Companies operating within the dollar store model, such as Dollar General and Dollar Tree, feature in rankings of
Two companies dominating the U.S. dollar store market
Two major players in the U.S. dollar store market are Dollar General and Dollar Tree, which purchased Family Dollar in 2015.
In 2024, Dollar General's net sales amounted to more than 40.6 billion U.S. dollars, while
Dollar Tree generated revenues of over 30.8 billion U.S. dollars that year, although Dollar Tree's figure incorporates sales made in Canada as well. The two companies each operate over 16 thousand
retail stores throughout the United States. However, when it comes to customer fidelity, Big Lots and Five Below lead the way in
consumer loyalty among U.S. dollar store brands.
Shopping behavior in dollar stores
Dollar store consumers are generally shoppers who are on a tight budget and are looking to save as much as they can. In a survey conducted in 2023, U.S. consumers were asked
where they discover deals the most in dollar stores, the most common answer was that they find most discount at the shelf, while shopping. However, other places were also common to discover deals at. Dollar store shoppers found discounts from in-store signage, as well as from product packaging. In a similar survey,
the goods most Americans said they purchase from dollar stores were household supplies, seasonal items and personal care products.
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