Figures for other media were sourced and calculated from over 70 TV channels, over 58 newspapers, over 76 magazines, around 14 radio channels and at least 9 outdoor advertising companies.
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Advertising spending distribution in Taiwan 2014-2023, by media type
In 2023, advertising expenditure on digital media in Taiwan reached **** percent of total ad spending. Over the past ten years, advertising spending on traditional media decreased continuously and was surpassed by digital media in 2018.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), und Google Drive. "Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), Google Drive. (2024). Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan), and Google Drive. "Distribution of Advertising Expenditure in Taiwan from 2014 to 2023, by Digital and Non-digital." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
DMA (Taiwan) & Google Drive, Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital ÌÇÐÄÆƽâ°æ, /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/ (last visited July 23, 2026)
Distribution of advertising expenditure in Taiwan from 2014 to 2023, by digital and non-digital [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1331194/taiwan-ad-spend-distribution-by-media-type/
