According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, approximately ** percent of retail app users researched the products, services, and brands they just encounter an advert while browsing the app. Users engaging with retail and shopping apps appeared also more likely to purchase directly via the in-app ad they encountered, while only percent of respondents reported doing the same while engaging with video and music apps.
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Digital Turbine, & AdColony. (June 7, 2022). Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, und AdColony. "Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, AdColony. (2022). Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, and AdColony. "Actions Performed by Mobile Users in Europe, The Middle East, and Africa after Encountering In-app Mobile Ads in 2nd Quarter 2022, by App Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine & AdColony, Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category ÌÇÐÄÆƽâ°æ, /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/ (last visited July 20, 2026)
Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category [Graph], Digital Turbine, & AdColony, June 7, 2022. [Online]. Available: /statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
