Figures were sourced and calculated from over 70 TV channels, around 60 newspapers, about 75 magazines, at least 12 radio channels and at least 9 outdoor advertising companies.
Percentages may not total 100 due to rounding.
Citation formats
Advertising expenditure distribution in Taiwan 2014-2023, by medium
In 2023, the total advertising spending in Taiwan reached over ** billion New Taiwan dollars, and **** percent of that amount was spent on digital media. Over the past ten years, advertising spending on traditional media decreased continuously and was surpassed by digital media in 2018.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), und Google Drive. "Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), Google Drive. (2024). Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan), and Google Drive. "Breakdown of Advertising Spending in Taiwan from 2014 to 2023, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
DMA (Taiwan) & Google Drive, Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium ÌÇÐÄÆƽâ°æ, /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/ (last visited July 20, 2026)
Breakdown of advertising spending in Taiwan from 2014 to 2023, by medium [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1331737/taiwan-advertising-spending-distribution-by-medium/
