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Impact of data privacy laws on cookie-based advertising in the United States as of July 2024

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Source

Release date

September 2024

Region

United States

Survey time period

July 2024

Number of respondents

>200

Special properties

among advertising decision-makers at brands, agencies, and publishers

Method of interview

Online survey

Citation formats

Impact of data privacy laws on cookie-based advertising in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2024

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, ** percent of respondents stated that privacy laws accelerated their plans to reduce reliance on cookies; ** percent said their organizations had already implemented a fully cookie-free approach.

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Statistics on " Data privacy in digital advertising in the U.S. "

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Other statistics that may interest you Data privacy in digital advertising in the U.S.

Overview

6

Legislation

5

Consumers: acceptance of data sharing

6

Consumers: concerns

7

Marketer insights

7

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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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