According to a survey conducted in December 2021, around eight in 10 Baby-Boomers in the United States were concerned about digital privacy. Additionally, 74 percent of the consumers of Generation X states had such worries. Generation Y, or Millennials, represented the lowest share of individuals concerned about their data privacy.
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Global Data and Marketing Alliance. (March 28, 2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. (2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. Consumers Who Are Concerned about Online Privacy as of December 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance, Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/ (last visited July 20, 2026)
Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: /statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
