* The source adds that the shares "may exceed 100% due to user age misstatements, duplicates, and fake accounts, differing research dates, and changes in resident populations."
As of late 2025, advertising on TikTok had the highest reach in Chile among the presented social media platforms, exceeding *** percent – which, according to the source, may occur due to user age misstatements, duplicates, and fake accounts, differing research dates, as well as changes in resident populations. YouTube and Instagram followed, both reaching around ** percent of adults in Chile.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Reach of social media advertising in Chile as of November 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1458257/social-media-advertising-reach-chile/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Chile as of November 2025, by platform." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1458257/social-media-advertising-reach-chile/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Chile as of November 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1458257/social-media-advertising-reach-chile/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Chile as of November 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1458257/social-media-advertising-reach-chile/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Chile as of November 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1458257/social-media-advertising-reach-chile/ (last visited July 28, 2026)
Reach of social media advertising in Chile as of November 2025, by platform [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1458257/social-media-advertising-reach-chile/
