Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel
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Share of respondents
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During a 2022 survey, ** percent of responding brand marketers from across the globe stated they were extremely or very confident in their company's ability to measure return on investment (ROI) for social media marketing. Video ranked second, mentioned by ** percent of respondents.
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Insider Intelligence (@ChartoftheDay_). (May 19, 2022). Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). "Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel." Chart. May 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). (2022). Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_). "Share of Brand Marketers Who Were Confident in Their Company's Ability to Measure Return on Investment (Roi) as of January 2022, by Digital Paid Ad Media Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2022, /statistics/1323186/media-measure-roi-worldwide/
Insider Intelligence (@ChartoftheDay_), Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel ÌÇÐÄÆƽâ°æ, /statistics/1323186/media-measure-roi-worldwide/ (last visited July 26, 2026)
Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel [Graph], Insider Intelligence (@ChartoftheDay_), May 19, 2022. [Online]. Available: /statistics/1323186/media-measure-roi-worldwide/
