During a global survey carried out in 2021 among marketing professionals, nearly ** percent of responding fashion and luxury brands stated they had implemented creator campaigns on TikTok in the 12 months leading up to the survey; ** percent said they did not implement creator campaigns due to lack of proper tools to identify and manage creator relationships.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
TikTok, & Launchmetrics. (August 1, 2021). TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, und Launchmetrics. "TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021." Chart. August 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, Launchmetrics. (2021). TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok, and Launchmetrics. "Tiktok Creator Marketing Use among Fashion and Luxury Brands Worldwide as of May 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2021, /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
TikTok & Launchmetrics, TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 ÌÇÐÄÆƽâ°æ, /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/ (last visited July 31, 2026)
TikTok creator marketing use among fashion and luxury brands worldwide as of May 2021 [Graph], TikTok, & Launchmetrics, August 1, 2021. [Online]. Available: /statistics/1299333/fashion-luxury-brands-use-tiktok-marketing/
