A consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022 found that broadcaster video-on-demand (BVOD) was the most popular video streaming platform among connected TV users in the UK. Second came subscription-based services, with *** in respondents stated to watch SVOD content when using CTV devices.
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FreeWheel. (September 30, 2022). Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. "Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022." Chart. September 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. (2022). Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel. "Most Used Video Streaming Platform Types When Using Connected Tv in The United Kingdom as of March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2022, /statistics/1339846/most-used-video-platforms-connected-tv-uk/
FreeWheel, Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1339846/most-used-video-platforms-connected-tv-uk/ (last visited July 23, 2026)
Most used video streaming platform types when using connected TV in the United Kingdom as of March 2022 [Graph], FreeWheel, September 30, 2022. [Online]. Available: /statistics/1339846/most-used-video-platforms-connected-tv-uk/
