A survey from August 2022 found that more streaming media player users in the U.S. searched for or selected content on the respective home screen than smart TV viewers. In comparison, ** percent of smart TV consumers go directly to their apps to select content, while the share of streaming media player users who search in their apps amounted to ** percent.
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Hub Entertainment Research. (October 13, 2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source." Chart. October 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. (2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of Smart Tv and Streaming Media Player Users Searching for Content in The United States as of August 2022, by Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2022, /statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research, Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source ÌÇÐÄÆƽâ°æ, /statistics/1339689/ctv-users-content-search-us-by-source/ (last visited July 16, 2026)
Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph], Hub Entertainment Research, October 13, 2022. [Online]. Available: /statistics/1339689/ctv-users-content-search-us-by-source/
