According to a 2024 survey, *** Spanish internet users watched cinema movies through their connected TV devices, being the most popular type of content. Foreign and national TV series came second and third, with ** and ** percent of respondents watching these kinds of programming on CTVs. Sports has become increasingly popular between 2023 and 2024, growing by ** percentage points.
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IAB Spain. (June 30, 2024). Types of content consumed through connected TV in Spain as of March 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. "Types of content consumed through connected TV in Spain as of March 2024." Chart. June 30, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. (2024). Types of content consumed through connected TV in Spain as of March 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1405895/most-consumed-ctv-content-types/
IAB Spain. "Types of Content Consumed through Connected Tv in Spain as of March 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2024, /statistics/1405895/most-consumed-ctv-content-types/
IAB Spain, Types of content consumed through connected TV in Spain as of March 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1405895/most-consumed-ctv-content-types/ (last visited July 15, 2026)
Types of content consumed through connected TV in Spain as of March 2024 [Graph], IAB Spain, June 30, 2024. [Online]. Available: /statistics/1405895/most-consumed-ctv-content-types/