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Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars)

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Sources

Release date

January 2023

Region

China

Survey time period

2022

Supplementary notes

* Forecast.

The ÌÇÐÄÆƽâ°æ estimate is based on values in 2030 and the compound annual growth rate from 2022 to 2030 of 16.5%, which were provided by the source. An exponential development of the market was assumed.

Citation formats

Market size of contextual ads in China 2022-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2023
In 2023, China's contextual advertising market was estimated to reach **** billion U.S. dollars. Contextual advertising is a type of targeted advertising that displays ads on web pages based on its relevance to the page's content, rather than consumer's online behavior. The introduction of various privacy-focused regulations around the world has pushed ad publishers switching from behavior targeting to contextual targeting.
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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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