Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender
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Men
Women
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Original phrasing of the survey statement: "If the brand behind a particular product or service I am interested in was able to prove it never collected or used any personal information in its advertising, I would be more likely to choose them over a competitor that did use personal information."
Citation formats
Preference towards brands not using consumer data in advertising UK 2023, by gender
During a February 2023 survey carried out among consumers in the United Kingdom (UK), roughly 50 percent of responding men and ** percent of responding women strongly or somewhat agreed that they would be more likely to choose a brand that was able to prove it never collected or used any personal information in its advertising over a competitor that did use personal information. On the other hand, under percent of men and over percent of women strongly or somewhat disagreed.
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Nano Interactive. (April 28, 2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. (2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of Adults Who Preferred Brands That Never Collected or Used Any Personal Information in Its Advertising to Brands That Did in The United Kingdom (Uk) as of February 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive, Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1385137/preference-brands-not-use-consumer-data-uk/ (last visited July 15, 2026)
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1385137/preference-brands-not-use-consumer-data-uk/
