Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023
Characteristic
Share of respondents
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among advertising decision-makers from retail and e-commerce
Method of interview
Online survey
Supplementary notes
The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.
Citation formats
Use of GA4 in place of 3rd-party cookies in the UK 2023
During an April 2024 survey carried out among retail and e-commerce advertising decision-makers from the United Kingdom (UK), ** percent of respondents stated they planned to use Google Analytics 4 (GA4) after the phase-out of third-party cookies in Chrome in 2024. GA4 was ruled uncompliant with the European Union's General Data Protection Regulation (GDPR) in 2022.
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Corvidae. (August 16, 2023). Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1411565/use-ga4-uk/
Corvidae. "Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023." Chart. August 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1411565/use-ga4-uk/
Corvidae. (2023). Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1411565/use-ga4-uk/
Corvidae. "Share of Advertising Decision-makers from The United Kingdom (Uk) Who Were Planning to Use Google Analytics 4 after The Phase-out of Third-party Cookies as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2023, /statistics/1411565/use-ga4-uk/
Corvidae, Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1411565/use-ga4-uk/ (last visited July 15, 2026)
Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 [Graph], Corvidae, August 16, 2023. [Online]. Available: /statistics/1411565/use-ga4-uk/
