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Consumer concerns about targeted advertising in the Netherlands as of November 2024

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Sources

Release date

March 2025

Region

Netherlands

Survey time period

November 4 to 30, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Consumer concerns about targeted ads in the Netherlands 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2025

During a 2024 survey, ** percent of responding consumers from the Netherlands cited exposure to an excessive amount of advertising on websites and mobile applications as the leading concern about online targeted ads. Another ** percent indicated it was difficult to manage or refuse cookies used to track online activities. There were no concerns among ** percent of consumers.

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Statistics on " Social media usage in the Netherlands "

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Other statistics that may interest you Social media usage in the Netherlands

Usage

5

Benchmark

4

Meta Platforms

8

Other major platforms

5

Demographics

5

Marketing and advertising

4

Overview

4

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Topics

Digital advertising in the NetherlandsTraditional media in the NetherlandsAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the Netherlands
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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