Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group
Characteristic
16-24
25-34
35-44
45-54
55+
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Original phrasing of the survey statement: "If the brand behind a particular product or service I am interested in was able to prove it never collected or used any personal information in its advertising, I would be more likely to choose them over a competitor that did use personal information."
Citation formats
Preference towards brands not using consumer data in advertising UK 2023, by age
During a February 2023 survey carried out among consumers in the United Kingdom (UK), roughly ** percent of responding young adults (aged 16 to 24) strongly or somewhat agreed that they would be more likely to choose a brand that was able to prove it never collected or used any personal information in its advertising over a competitor that did use personal information. On the other hand, roughly eight percent strongly or somewhat disagreed.
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Nano Interactive. (April 28, 2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. (2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of Adults Who Preferred Brands That Never Collected or Used Any Personal Information in Its Advertising to Brands That Did in The United Kingdom (Uk) as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive, Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1385153/preference-brands-not-use-consumer-data-uk/ (last visited July 15, 2026)
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1385153/preference-brands-not-use-consumer-data-uk/
