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Source
Release date
January 2022
Region
Worldwide
Survey time period
2021
Supplementary notes
The source provides the following information about the methodology: "To find the best locations for creatives we used data obtained from Sortlist on the following factors: number of live agencies in the area, number of searches for agencies based in the area, average budget of agencies, average team size, and average star rating. Areas with incomplete data were removed before they were ranked, and the top 50 were revealed. The score was achieved by giving each factor a normalised score out of 10. An average of each of these scores was then taken to give an overall score out 10 for each (..) country (...)."
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