As of early 2025, LinkedIn was the platform with the highest year-on-year growth in social media advertising reach, experiencing a **** percent increase compared to the previous year. Pinterest and Instagram followed, with increases of **** and *** percent, respectively. According to quarter-on-quarter growth, Reddit had the highest ad reach increase at *** percent.
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Meltwater, & DataReportal, & We Are Social. (February 5, 2025). Change in social media advertising reach worldwide as of February 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1619031/change-social-media-advertising-reach-worldwide/
Meltwater, und DataReportal, und We Are Social. "Change in social media advertising reach worldwide as of February 2025, by platform." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1619031/change-social-media-advertising-reach-worldwide/
Meltwater, DataReportal, We Are Social. (2025). Change in social media advertising reach worldwide as of February 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1619031/change-social-media-advertising-reach-worldwide/
Meltwater, and DataReportal, and We Are Social. "Change in Social Media Advertising Reach Worldwide as of February 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1619031/change-social-media-advertising-reach-worldwide/
Meltwater & DataReportal & We Are Social, Change in social media advertising reach worldwide as of February 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1619031/change-social-media-advertising-reach-worldwide/ (last visited July 31, 2026)
Change in social media advertising reach worldwide as of February 2025, by platform [Graph], Meltwater, & DataReportal, & We Are Social, February 5, 2025. [Online]. Available: /statistics/1619031/change-social-media-advertising-reach-worldwide/
