During a survey carried out in 2024, ** percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly **** were planning to invest in first-party data.
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Adobe. (July 15, 2024). Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1384011/changes-cookie-deprecation/
Adobe. "Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024." Chart. July 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1384011/changes-cookie-deprecation/
Adobe. (2024). Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1384011/changes-cookie-deprecation/
Adobe. "Platforms Receiving Marketing Budgets Formerly Invested in Cookie-based Activations According to Marketers Worldwide as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2024, /statistics/1384011/changes-cookie-deprecation/
Adobe, Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1384011/changes-cookie-deprecation/ (last visited July 15, 2026)
Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 [Graph], Adobe, July 15, 2024. [Online]. Available: /statistics/1384011/changes-cookie-deprecation/
