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Average number of shows attended by frequent live commerce users worldwide in 2022, by region

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Source

In cooperation with
Release date

August 2023

Region

Worldwide

Survey time period

August to September 2022

Supplementary notes

Q: "How many live-shopping shows have you attended in the past 12 months?"

Citation formats

Number of live commerce shows attended by frequent users worldwide 2022, by region

Published by
F. Watty,
Mar 22, 2024
Compared to other surveyed regions, frequent live commerce users in China attended a significantly higher number of live commerce shows, averaging ** in 2022. Latin America followed in second place, with users in the region watching an average of ** live shopping events over the same period. Europe came next at **, with the United States trailing at ****.
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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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