Topic: Holiday season advertising in the U.S.

Holiday season advertising in the United States - statistics & facts

The holiday season in the United States represents the pinnacle of American commercialism, stretching out from October to January and encompassing the iconic festivities of Halloween, Thanksgiving, and Christmas, without forgetting Hannukah and Kwanzaa. The increasingly early appearance of Christmas ads and decorations has led some to jokingly dub the season as “Hallowthanksmas.” The season is typically considered the busiest time of the year for the retail and advertising sectors alike, with an increase in trade that usually kicks off on Black Friday – the day after Thanksgiving – and reaches its zenith around Christmas. Holiday retail sales were forecast to sum up to an impressive 979.5 billion U.S. dollars in 2024.

Expected value of retail sales in the U.S.
******bn USD

Holiday digital ad spend
85bn USD

Holiday retail ad spend
****bn USD

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Current statistics on this topic

Brands & Leaders

Top Black Friday advertisers in the U.S. in 2020, by share of spend

Online Advertising

Leading industries in Halloween digital ad spend in the U.S. 2021

Advertising

Ad spend vs. media time gap in the U.S. 2022

Overview

Holiday retail sales in the United States 2000-2025
Holiday retail sales in the United States 2000-2025
Holiday retail sales in the United States from 2000 to 2025 (in billion U.S. dollars)
Quarterly online advertising spending in the U.S. 2007-2025
Quarterly online advertising spending in the U.S. 2007-2025
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2025 (in billion U.S. dollars)
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)
Most popular national and religious holidays in the United States 2025
Most popular national and religious holidays in the United States 2025
Most popular national and religious events in the United States as of the 3rd quarter of 2025

Market insights and leaders

Expected changes in holiday ad spending among marketers in the U.S. 2023
Expected changes in holiday ad spending among marketers in the U.S. 2023
Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023
Share of SMBs concerned with holiday season marketing plan U.S. 2024, by industry
Share of SMBs concerned with holiday season marketing plan U.S. 2024, by industry
Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of September 2024, by industry
Share of SMBs investing more in holiday season advertising U.S. 2024
Share of SMBs investing more in holiday season advertising U.S. 2024
Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024
Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023
Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023
Most popular marketing tactics small and medium-sized businesses (SMBs) use to grow their customer base during the holiday season in the United States as of September 2023

Halloween

Annual Halloween expenditure in the United States 2005-2025
Annual Halloween expenditure in the United States 2005-2025
Planned annual Halloween expenditure in the United States from 2005 to 2025 (in billion U.S. dollars)
Expected change in Halloween spending among U.S. consumers 2024
Expected change in Halloween spending among U.S. consumers 2024
Share of Halloween shoppers in the United States that expect to spend more or less on Halloween in 2024 compared to last year
Stores in which U.S. consumers planned to make their Halloween purchases 2024
Stores in which U.S. consumers planned to make their Halloween purchases 2024
Retail stores used by shoppers for Halloween purchases in the United States in 2024
Where consumers start looking for Halloween inspiration in the U.S. 2024
Where consumers start looking for Halloween inspiration in the U.S. 2024
Where consumers start looking for Halloween ideas in the United States in 2024
Leading reasons to shop for Halloween before October in the U.S. 2024
Leading reasons to shop for Halloween before October in the U.S. 2024
Leading reasons to start shopping for Halloween products before October in the United States in 2024

Thanksgiving

Amazon sponsored products sales growth in the U.S. Nov 2022-Nov 2023
Amazon sponsored products sales growth in the U.S. Nov 2022-Nov 2023
Change in sales of sponsored products on Amazon in the United States in November 2022 and November 2023
Amazon sponsored products sales growth in the U.S. Nov 2023, by category
Amazon sponsored products sales growth in the U.S. Nov 2023, by category
Change in sales of sponsored products on Amazon in the United States between November 23 and 27, 2023, by category
U.S. online retailers plans to compete with Amazon for the holidays in 2024
U.S. online retailers plans to compete with Amazon for the holidays in 2024
Retailers' plans to compete with Amazon during the online holiday shopping season in the United States in 2024
Favorite kinds of deals during Black Friday in the United States 2025
Favorite kinds of deals during Black Friday in the United States 2025
Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2025

Christmas

U.S. consumers' preferred types of retailers for holiday shopping 2024
U.S. consumers' preferred types of retailers for holiday shopping 2024
Types of retailers consumers will likely shop at for holiday gifts in the United States, as of September 2024
Holiday gifts: what U.S. consumers plan to buy 2025
Holiday gifts: what U.S. consumers plan to buy 2025
Holiday gifts to be bought by consumers in the United States in 2025, by category
What influences purchase decisions when holiday shopping in the U.S. 2023, by gender
What influences purchase decisions when holiday shopping in the U.S. 2023, by gender
Influences on purchase decisions of men and women when shopping in the United States during the holiday season 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023

Consumer insights

Opinions on when it is still too early to show holiday items in the U.S. 2023
Opinions on when it is still too early to show holiday items in the U.S. 2023
How early is too early for retailers and websites to showcase holiday products?
Expected social media usage for holiday shopping in the U.S. in 2024, by generation
Expected social media usage for holiday shopping in the U.S. in 2024, by generation
Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort
Expected smartphone usage for holiday shopping in the U.S. in 2024, by generation
Expected smartphone usage for holiday shopping in the U.S. in 2024, by generation
Expected use of mobile phones to purchase holiday gifts in the United States in 2024, by generational cohort
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
Ways consumers will use AI tools for holiday shopping in the U.S. 2025
Ways consumers will use AI tools for holiday shopping in the U.S. 2025
How consumers plan to use AI-powered tools for holiday shopping in the United States in 2025

Expected value of retail sales in the U.S.
******bn USD

Holiday digital ad spend
85bn USD

Holiday retail ad spend
****bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Holiday season advertising in the U.S. " and take you straight to the corresponding statistics.

- Top channel to present a product
- Website
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Detailed statistics
Top channels to explain product benefits in the U.S. & Canada 2021
- Most under-invested media
- Digital audio ads
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Detailed statistics
Ad spend vs. media time gap in the U.S. 2022
- Share of consumers who enjoy holiday food ads
- **%
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Detailed statistics
Attitudes towards holiday food advertising in the U.S. 2021

- Top candy advertiser
- Hershey's
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Detailed statistics
Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021
- Top digital ad spending category
- Arts and entertainment
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Detailed statistics
Leading industries in Halloween digital ad spend in the U.S. 2021

- Digital ad spend
- ****m USD
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Detailed statistics
Black Friday digital ad spend in the U.S. 2019-2020
- Top advertiser
- Walmart
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Detailed statistics
Top Black Friday advertisers in the U.S. in 2020, by share of spend
- Medium with highest share of ads
- Radio
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Detailed statistics
Black Friday/Cyber Weekend ad occurrences in the U.S. 2020, by medium

- Growth of retail sales
- 3.7%
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Detailed statistics
Year-to-year percentage of change in holiday retail sales in the U.S. 2000-2025
- Average number of gifts bought by consumers
- ****
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Detailed statistics
U.S. consumers: expected number of holiday gifts 2006-2019
- Share of consumers intending to start Christmas shopping in October
- 50%
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Detailed statistics
Intended holiday shopping start of U.S. consumers 2021-2023

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Holiday season e-commerce in the United States

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Holiday season advertising in the United States - statistics & facts

Key insights