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Net percentage of marketers anticipating changes in selected traditional advertising channels' budgets for 2026 worldwide as of November 2025

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Sources

Release date

November 2025

Region

Worldwide

Survey time period

as of November 11, 2025

Number of respondents

518 respondents

Special properties

among marketers; net changed defined as percentage of respondents anticipating increase minus the percentage anticipating decrease

Supplementary notes

The source does not specify the survey date. The date provided is the publication date. 

Citation formats

Net share of marketers expecting changes in traditional media budgets worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2026

During a survey among marketers worldwide published at the end of 2025, a net percentage of ** percent of respondents anticipated a reduction in print advertising budgets for 2026. Radio and linear TV followed, with net shares of *** and *** percent, respectively. Meanwhile, almost all digital ad channels were expected to experience budget increases according to marketers worldwide.

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Statistics on " Advertising worldwide "

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Other statistics that may interest you Advertising worldwide

Overview

6

Traditional media

5

Digital & mobile

5

Agencies

7

Regional breakdown

8

Doing business

7

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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