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Main barriers to social commerce among consumers in Australia in 2020

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Source

Release date

November 2020

Region

Australia

Survey time period

May 29, 2020 to June 8, 2020

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

Australians who own a smartphone

Method of interview

Online survey

Supplementary notes

Survey question: And, thinking specifically about the social media platforms you use personally, which of the following, if any, do you feel apply to you?

Citation formats

Leading barriers for social commerce Australia 2020

Published by
F. Watty,
Jun 18, 2021
A 2020 survey conducted among over ** Australians revealed that half of the consumers refrained from social commerce because they didn’t want their financial information linked to their social media. Meanwhile, ** percent of respondents said they didn’t trust the purchasing process via social media platforms. According to the source, Australians were yet to be convinced about the security of social commerce, but this attitude would likely change in the future.
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Topics

Social commerce in AustraliaInternet in AustraliaLivestream commerceSocial commerceE-commerce in Australia
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