Original question: "Which social platforms have you purchased products or services on? (select all that apply)"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.
Citation formats
Social platforms used for purchases in the U.S. 2021
During a 2021 survey, over ** percent of responding social media users aged 16 to 34 from the United States had purchased products or services on Instagram. Facebook was the platform named most often, used for purchases by nearly ** percent of respondents. The phenomenon of making purchases via social channels is called social commerce. Estimates suggest there were over ** million U.S. social commerce buyers in 2021.
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GRIN. (April 21, 2021). Social media platforms used for purchases in the United States as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/
GRIN. "Social media platforms used for purchases in the United States as of April 2021." Chart. April 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/
GRIN. (2021). Social media platforms used for purchases in the United States as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/
GRIN. "Social Media Platforms Used for Purchases in The United States as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2021, /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/
GRIN, Social media platforms used for purchases in the United States as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/ (last visited August 04, 2026)
Social media platforms used for purchases in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: /statistics/1226380/most-popular-social-media-platforms-for-making-purchases-united-states/
