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How do you expect the Russian interactive advertising market to change in 2022 compared to 2021?

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Sources

Release date

April 2022

Region

Russia

Survey time period

April 5-6, 2022

Number of respondents

73 respondents

Special properties

Market professionals

Supplementary notes

The survey question was asked about the estimated change in Russian rubles.

Citation formats

Estimated digital advertising growth in Russia due to the war in Ukraine 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 7, 2022
Almost one half of surveyed digital advertising professionals in Russia expected the market to shrink by ** to ** percent in 2022, given the impact of the Russia-Ukraine war, subsequent international sanctions, and social media bans in Russia. At the end of *** and the beginning of , Meta platforms Facebook and Instagram were blocked in the country. That impacted the interactive advertising industry because advertising on them could also be considered unlawful.
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Brands and agencies responding to war in UkraineBrand valueUkraineRussia-Ukraine conflict summaryRussia-Ukraine war 2022-2025
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