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Number of identity solutions necessary due to cookie deprecation according to marketers in United States as of December 2020

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Sources

Release date

March 2021

Region

United States

Survey time period

December 2020

Number of respondents

153 respondents

Special properties

among marketers

Citation formats

Number of identity solutions necessary due to cookie deprecation in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 22, 2021
During a 2020 survey carried out among markers from the United States, ** percent of respondents stated they believed multiple identity solutions would be needed as long as they were interoperable. On the other hand, percent said they thought no identity solutions would be needed in the future.
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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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