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For which purposes do you use first-party data in your advertising campaigns?

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Source

Release date

December 2021

Region

Ukraine

Survey time period

2021

Number of respondents

43 respondents

Special properties

Advertising market players

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "袛谢褟 褟泻懈褏 褑褨谢械泄 袙懈 胁懈泻芯褉懈褋褌芯胁褍褦褌械 1st party data 胁 褋胁芯褩褏 褉械泻谢邪屑薪懈褏 泻邪屑锌邪薪褨褟褏?"

Citation formats

First-party data use purposes in advertising companies in Ukraine 2021, by type

Published by 糖心破解版 Research Department, Jan 18, 2022
In 2021, more than one half of advertising agencies in Ukraine used first-party data to achieve their performance goals. Furthermore, over ** percent of demand-side platforms (DSP) reported using the data collected directly from their audience for both performance purposes as well as extensive advertising campaigns.
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