Over the period of time presented, the share of mobile in the total online advertising market in Poland has mostly increased. In 2024, mobile accounted for almost ***of the online advertising market in the country.
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IAB Polska. (May 12, 2025). Share of mobile advertising in the online advertising market in Poland from 2015 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/
IAB Polska. "Share of mobile advertising in the online advertising market in Poland from 2015 to 2024." Chart. May 12, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/
IAB Polska. (2025). Share of mobile advertising in the online advertising market in Poland from 2015 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/
IAB Polska. "Share of Mobile Advertising in The Online Advertising Market in Poland from 2015 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 May 2025, /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/
IAB Polska, Share of mobile advertising in the online advertising market in Poland from 2015 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/ (last visited July 27, 2026)
Share of mobile advertising in the online advertising market in Poland from 2015 to 2024 [Graph], IAB Polska, May 12, 2025. [Online]. Available: /statistics/1294608/poland-mobile-ad-share-in-online-ad-market/