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Degree of reliance on third-party cookies in digital advertising in the United States as of July 2021

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Sources

Release date

October 2021

Region

United States

Survey time period

July 2021

Number of respondents

>500

Special properties

among senior marketers (73 percent brand and 27 percent agency)

Method of interview

Online survey

Supplementary notes

Original question: "How important are third-party cookies for your current marketing strategy?"

Citation formats

Reliance on cookies in advertising in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2021

During a 2021 survey carried out among senior marketers from the United States, ** percent of respondents stated that third-party cookies were very important for their current marketing strategy as they made up a majority of the data their company used. On the other hand, ** percent stated they never used third-party cookie data and this the cookie were not important for them at all.

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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