Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023
Characteristic
Share of respondents
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During a late 2023 survey carried out among programmatic advertising teams from the United States, ** percent of respondents stated their companies already had a working addressable cookieless solution; ** percent said that such solution had been presented but they lack either scale and accuracy or adoption.
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MarketingCharts. (February 22, 2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. (2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in Finding a Solution That Enables Audience Targeting in Cookieless Environments among Programmatic Teams The United States by The End of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts, Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 ÌÇÐÄÆƽâ°æ, /statistics/1222326/third-party-cookies-identity-solution-usa/ (last visited July 14, 2026)
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph], MarketingCharts, February 22, 2024. [Online]. Available: /statistics/1222326/third-party-cookies-identity-solution-usa/
