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Programmatic buying functions being outsourced in the United States in 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats

Programmatic buying functions being outsourced in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2021
In a 2020 survey, ** percent of responding organizations from the United States stated that they were working with a partner to manage data science and algorithm creation, while ** percent of respondents were considering to work with a partner to do it working with a partner. In contrast, only ** percent of American organizations directed campaign strategy with a partner, while ** percent of them were considering working on that with a partner.
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