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Share of influencers who declare their political preferences on their accounts in the United States in February and September 2020

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Source

Release date

November 2020

Region

United States

Survey time period

February and September 2020

Number of respondents

*

Age group

14 years and older

Special properties

all respondents were influencers

Supplementary notes

*February survey sample - 317; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Do you currently declare your political preferences on your social media account?"

Citation formats

Share of influencers who declare their political preferences in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 26, 2020
According to a survey conducted among influencers in the United States in February 2020, ** percent of the respondents said they declared their political preferences on their accounts. During the September 2020 survey, ** percent of responding influencers said they were open about their political stance on their social accounts.
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