Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020
Characteristic
Yes
No
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
*February survey sample - 312; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Do you think it’s a good idea for political presidential candidates to use influencers to spread their message?" Figures were rounded.
Citation formats
Share of influencers who support politicians using influencer content U.S. 2020
According to a survey conducted among influencers in the United States in ***, ** percent of the respondents said it was a good idea for presidential candidates to use influencers for their campaigns. When asked the same question in ****, ** percent of responding influencers were of the same opinion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Shelf. (November 2, 2020). Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. "Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020." Chart. November 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. (2020). Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. "Share of Influencers Who Think It Is a Good Idea for Presidential Candidates to Use Influencers to Spread Their Message in The United States in February and September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2020, /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf, Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/ (last visited July 27, 2026)
Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: /statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
