During a 2023 survey, **** percent of responding consumers from Canada stated that they had never heard of influencers. Meanwhile, **** percent said they knew them well. In 2023, there were roughly ** million social media users in Canada.
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Ad Standards. (June 19, 2023). Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. "Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
." Chart. June 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. (2023). Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. "Level of Familiarity with Sponsored and Non-sponsored Influencer Content among Consumers in Canada as of March 2023
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2023, /statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards, Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
ÌÇÐÄÆƽâ°æ, /statistics/1480996/canada-familiarity-influencer-content-marketing/ (last visited July 21, 2026)
Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
[Graph], Ad Standards, June 19, 2023. [Online]. Available: /statistics/1480996/canada-familiarity-influencer-content-marketing/
