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Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023

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Source

Release date

September 2023

Region

Indonesia, Philippines, Singapore, Vietnam, Thailand

Survey time period

July 1 to 10, 2023

Number of respondents

2,500 respondents

Age group

16 years and older

Special properties

overall data of all generations

Method of interview

Online survey

Supplementary notes

Original question: "How much do you trust, if at all, sponsored content from influencers?"
N=500 respondents each in Singapore, Thailand, Vietnam, Indonesia, and the Philippines

Citation formats

Trust level in sponsored content from influencers among consumers SEA 2023

Published by Thuy D., Sep 25, 2023
According to a 2023 survey on influencer marketing, ** percent of respondents of all generations from Southeast Asia indicated a neutral attitude towards sponsored content from influencers. Another ** percent of respondents answered that they trusted sponsored content from influencers a little.
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