According to a survey carried out in 2024, over half of consumers enrolled in loyalty programs in Italy used only the digital loyalty card when grocery shopping. Another ** percent only possessed a physical card, while ** percent utilized both.
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Osservatorio Fedeltà . (October 20, 2024). Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà . "Share of consumers having a physical or digital grocery loyalty card in Italy in 2024." Chart. October 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà . (2024). Share of consumers having a physical or digital grocery loyalty card in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà . "Share of Consumers Having a Physical or Digital Grocery Loyalty Card in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2024, /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà , Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/ (last visited July 31, 2026)
Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 [Graph], Osservatorio Fedeltà , October 20, 2024. [Online]. Available: /statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
