Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020
Characteristic
Major impact
Moderate impact
Minor impact
No impact
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Base: . Question: Thinking about your decrease in ad spending as a result of the Coronavirus (COVID-19) outbreak, which quarters do you anticipate will be impacted most?
Citation formats
Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter
In April 2020, advertisers and marketers in the United States were asked how they perceived the decrease in ad spend caused by the coronavirus outbreak would impact their business in the upcoming quarters. According to ** percent of respondents cuts in ad spend were going to have a major impact on business in the second quarter of 2020, but only *** percent said the same about the first quarter of 2021, which means industry professionals seem rather optimistic about the future of advertising despite the rough start into the year.
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Advertiser Perceptions. (April 8, 2020). Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. "Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. (2020). Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions. "Views on The Level of Impact of The Coronavirus Outbreak on The Ad Industry in 2020 and 2021 According to Advertising Professionals in The United States as of April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
Advertiser Perceptions, Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/ (last visited August 06, 2026)
Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114565/level-of-impact-of-covid-19-on-the-ad-industry-in-the-us/
