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Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019

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Source

Release date

April 2019

Region

China

Survey time period

as of April 2019

Supplementary notes

*The original source displays the figure as between five to ten percent. The figure presented here is the median of the range.

Citation formats

WeChat KOL marketing KPIs in China 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2019
As of April 2019, the KOLs (influencers) with above *** thousand followers on WeChat could gain an average click-through rate of *** percent from posts about a product. In general, KOL marketing campaigns generated a higher return for the beauty and clothing brands in the market.WeChat is the most popular app in China with over *** billion monthly active users in 2018. Its unique e-commerce design has become ideal for companies to boost sales.
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