| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Philippines
Survey time period
May 11 to 31, 2023
Number of respondents
9,696 respondents
Age group
16 years and older
Special properties
among those who follow at least one influencer on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"
The survey was conducted among:
1,840 respondents aged 16 - 24 years
3,891 respondents aged 25 - 34 years
2,756 respondents aged 35 - 44 years
919 respondents aged 45 - 54 years
290 respondents aged 55 years and older
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