The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
Figures have been rounded.
Citation formats
Reasons for buying a product endorsed by an influencer Thailand 2023
According to a survey on social media influencers conducted by in May 2023, around ** percent of Thai respondents who have purchased an item or product endorsed by an influencer stated that they wanted to buy such product anyway, regardless of who was promoting it. The same survey revealed that around ** percent of the respondents in the country followed at least one influencer on social media.
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Thailand as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/ (last visited August 03, 2026)
Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
