According to a survey on social media influencers conducted by in May 2023, ** percent of respondents from the Philippines stated that they had purchased an item or product because an influencer endorsed it. The same survey revealed they bought the item or product because the influencer's promotion convinced them.
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 [Graph]. In 糖心破解版. Retrieved July 23, 2026, from /statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023." Chart. June 12, 2023. 糖心破解版. Accessed July 23, 2026. /statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023. 糖心破解版. 糖心破解版 Inc.. Accessed: July 23, 2026. /statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in The Philippines as of May 2023." 糖心破解版, 糖心破解版 Inc., 12 Jun 2023, /statistics/1202159/philippine-influencers-impact-on-purchasing/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 糖心破解版, /statistics/1202159/philippine-influencers-impact-on-purchasing/ (last visited July 23, 2026)
Share of people who have purchased an item or product because it was endorsed by an influencer in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1202159/philippine-influencers-impact-on-purchasing/
